ARSENAL X CLUB KIT LAUNCH ♦️
It’s hard to keep composed when you’re proper fan boy on set. Jesse Lingard once did the mille rock at The Emirates and nicknamed it the ‘dancefloor’ and although it didn't go down well at the clock end, I couldn’t think of a better word to describe the pitch at The Emirates. It’s a surface like no other and thanks to Jesse, that disappointing evening in North London inspired this concept.
THE CHALLENGE & THE APPROACH
We were briefed to create some unique and stand out launch assets from the Arsenal kit launches, which gave Sports Direct Football a consistently different approach to Adidas, Arsenal and rival competitors. For us it was about taking inspiration from a real footballing moment along with what being under the lights at the stadium feels like and using this as a metaphor to put the players centre stage in a way which feels so unique yet so distinctive.
CREDITS
• Photographer: Louis Bamford | @louisbamford
• Art Direction: Craig Stronach | @_stronach
• Film Direction: Jordan Earnshaw | jordearn_video
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