NIKE EPL HI-VIS 2021/2022 SEASON FOOTBALL ⚡️
If Nike had dropped this when I was in year 9 I think our art class would have turned into Shoreditch Powerleague. Definitely caused a stir on launch, one for the creatives but maybe not the purists.
THE APPROACH
As they come this was a small campaign which packed a punch. The product needed no real introduction, it looked fantastic but we knew everyone would be talking about it and therefore creating something original would be necessary to cut through and perform on social. We kept it relatively simple with a still life shoot that grew from big bold colours, printed graphics and a hand model that elevated the product.
CREDITS
• Photographer: Louis Bamford | @louisbamford
• Art Direction: Craig Stronach | @_stronach
• Hand Model: Romilly Smith | badgalromrom
• Art Direction: Craig Stronach | @_stronach
• Hand Model: Romilly Smith | badgalromrom