USC: SS22 šŸŒ“
With the commercial importance of the SS22 campaign in mind, our approach was to create content that was incredibly digestible for the consumer, eye-catching it's creative, but simplified in its messaging. We fed off the energy summer as a season brings, packed parks, portable speakers, long evenings, front-left link-ups and the sea on your skin.Ā 
In line with USC's retail elevation and its improved product offering to consumers, we were tasked to introduce this fresh approach to style to the consumer, by creatingĀ something vibrant with vigour.Ā 
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